About Atoir
Atoir is a Melbourne-based fashion label known for its modern take on sophisticated, wearable design. Founded in 2018 by creative director Cynthia Farchione, Atoir blends architectural lines, bold silhouettes and playful detailing to create collections that feel both timeless and trend-aware.
Each season delivers standout pieces — from structured tailoring to elevated staples — designed to express individuality and bring personality into everyday outfitting. With a global following and frequent collaborations with fashion icons like Rozalia Russian and Lara Worthington, Atoir has quickly earned a cult status among celebrities and influencers worldwide, including Sofia Richie and Kylie Jenner.
Today, Atoir’s collections are stocked by leading international retailers such as Revolve, FWRD, Shopbop, David Jones and Harvey Nichols, and are loved by the modern woman who values style, quality, and a little bit of edge in her wardrobe.