PIPPA The Label is an Australian fashion brand proudly owned, run, and led by a small, yet mightily talented team of female creatives passionate about style, travel, design, colour, and a beautifully made margarita.

PIPPA collections are full of treasures dreamed up by owner and creative powerhouse Pippa Ridley throughout the years of working and growing up in the family’s fashion business – cultivating a brand-new fashion identity and icon. 

What has now come to life is the embodiment of a goddess - the modern-day woman who is bold, yet timeless, confident yet conscious, wanting to live a life as colourful as her travels. Each piece is made to evoke that sense of thrill from travelling, to celebrate those balmy summer nights where memories are made, and to hold close those intimate moments with loved ones. 

We hope you love PIPPA as much as we do.