“Our mission is to create cruelty-free and beautiful clothes.”
Unreal Fur was born from love for animals and a passion for fashion.
Creating a luxurious and ethical alternative to fur, Unreal Fur develops the finest quality faux fur. Our ethical practices are without compromise and we are constantly looking to provide exciting and thoughtful designs for our chic and conscientious consumers.
Launching in 2012, Unreal Fur is now stocked globally in over 20 countries, 100 cities and 450 stores.
Each collection embodies status, being lush to the eye and luxurious on the skin. With decadent colours and an endless array of textures and patterns available, the Unreal Fur ranges have achieved the look and feel of the real thing - with a clear conscience.
“You cannot fake chic, but you can be chic and fake fur.” - Karl Lagerfeld