About Us

About Us

Elwood101 is your online destination for standout Australian fashion — fast, fresh, and fuss-free.

Founded in 2009 and proudly based in Sandringham, Melbourne, we’re a family-run online boutique with a love for effortless, edgy style. We stock a curated lineup of independent Australian labels for women and men, with a focus on quality, originality, and everyday cool.

From cult names like Effie Kats, Cat Hammill, Status Anxiety, and Rolla’s Denim, to trending newcomers like Summi Summi, Bayse Brand, and Mountain & Moon — every drop is handpicked to bring you the best of local fashion.

Online-only, always stocked, and ready to ship daily (weekends and public holidays e), we make sure your order gets to you fast. Want to pick up instead? 

Whether you’re shopping for bold statement pieces, casual classics, or something to elevate your weekend look — elwood101 is all about Australian-designed fashion with no fluff. Just the good stuff.