Rue Stiic
pronounced: roo steek
Rue: Alley way
Stiic: Our inspirations

Jillian Beed, the designer and director of Rue Stiic, founded the brand in 2013 after moving to her distant roots of Australia from Venice Beach, California. Influenced by travels between Bali, Southern California and coastal Australian cities, Rue Stiic embraces a travel lusting lifestyle with pieces that will take you from city to surf.

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The Byron-Bay based label reflects a sense of freedom with elements of the beach lifestyle intrinsic to its creations. The organic textures, earthy hues and luxe fabrics create a standout beach range with elements from the refined bohemian culture. Celebrating the coastal Californian-Australian lifestyle, the collection is perfect for both the warm weekends and beyond.

The collection at Elwood 101 features a complete range of Rue Stiic women’s clothing with innovative cuts and textural detailing. From sweater, overalls, jumpsuit, wrap dress and more, we bring you the latest from the timeless collection. The easy wearing fits ensure that the clothing can be styled based on the unique personality of the wearer.

Add the latest from Rue Stiic’s collection to bring an exciting twist to your wardrobe. You can shop online from our platform from the comfort of your home. You can even visit our store to explore the collection. We are located on the Elwood Strip, Barkley Street in St Kilda.